Less Than Half Of Marketers Report Sufficient Access To Relevant Business Data
The ability to mine value from marketing data is critical to achieving competitive advantage. But as data from…
Features December 2
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IT Investments Help SMBs Compete With Larger Competitors
This is Part 1 of the Retail TouchPoints SMB Report. Part 2 will be featured in the…
Features November 25U.S. ‘Switching Economy’ Leaves $5.9 Trillion Up For Grabs
Businesses are failing to improve customer experiences to drive satisfaction and long-term brand loyalty, according to Accenture in…
Features November 25Captivating Shoppers With Mobile Devices And Self-Serve Kiosks
Consumers are using multiple devices throughout their browsing and buying processes, whether they’re sitting on their couch at…
Features November 21WoMI Revealed As Next-Generation Customer Experience Metric
Simple evaluations of customers’ shopping experiences can deliver the analytics retailers need to assess and improve the customer…
Features November 18RSR Study: Marketing Experiences An Organizational Drift
Retail “laggards” believe their marketing departments are not spending sufficient time acquiring new customers, according to a benchmark…
Features November 11Improve Shopping Cart Options And Flexibility To Reduce Cart Abandonment
With shopping cart abandonment averaging 75%, retailers must find new ways to cut the losses. A new report…
Features November 4Holiday Promotions Start Long Before Black Friday, Experian Survey Reveals
Almost every day in November will resemble Black Friday as retailers will make overtures to shoppers much earlier…
Features October 31Most U.S. Consumers Believe In The Future Of Mobile Payments
Despite increasing worldwide demand for mobile services, U.S. consumers still were hesitant to embrace mobile payments, compared to…
Features October 28Featured
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