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Grocery Trend Report: Upgrading Digital Shopping to Support ‘Power Users’ and Appealing to Ethno-National Identities

The in-store grocery shopping experience has held on to its appeal, even as supermarket retailers have realized they…

Features November 5
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How brands should prepare for a potential TikTok ban.

How Brands Should be Preparing for a Potential TikTok Ban

For more than two years the fate of TikTok in the U.S. has hung in the balance. But…

Features November 4
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How Virtual Influencers and AI are Transforming the Creator Economy

The creator economy is made up of about 207 million creators worldwide, and this sector is predicted to…

Features November 1
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Clarks Continues Roblox Reign with ‘Stranger Things’ Drop

Up to 88.9 million users visit Roblox each day, seeing it as an invaluable platform for self-expression and…

Features October 31
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3D concrete printing is used to make a building wall.

Could 3D Concrete Printing be the Future of Retail Construction?

Imagine concrete extruded from a computer-controlled nozzle, rather like an enormous pastry icer “building” a layer cake. This…

Features October 30
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Crop from Vivian Tu, Your Rich BFF, book cover.

4 Rules for Maximizing Creator Investments from Top Influencer Your Rich BFF

Despite brief blips like the post-pandemic “deinfluencing” phase and intermittent conversations about “influencer fatigue,” influencer, or as it’s…

Features October 29
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and…

Features October 27
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One of the most important pieces of the post-purchase experience is communication.

How to Navigate the Post-Purchase Communication ‘Minefield’

There’s no denying that consumers today expect more from the retail experience, and increasingly, that includes their experience…

Features October 25
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The bottom of the funnel has become a key place for brands to differentiate.

How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Marketers’ traditional funnel-shaped operating model has been completely upended by the evolving and expanding world of ecommerce. Where…

Features October 24
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