How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’
Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those…
Features February 15
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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s
With algorithms and AI now “deciding” what ads each person sees, and delivering them through an increasingly splintered…
Features February 14
5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos
Craig Dubitsky is behind some of the most disruptive CPG brands of the last decade — he founded…
Features February 14
Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool
During the heart of the holiday season, experiential toy retailer Camp launched Gift Finder, an interactive tool designed…
Features February 13
How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)
As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…
Features February 10
Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
When the first Batteries Plus opened in 1988 in Green Bay, Wis. it was a groundbreaking retail concept,…
Features February 9
Why Argent’s Store Design Supports Community Events and 1:1 Styling Sessions
Following a pandemic-induced pause in its brick-and-mortar retailing, women’s workwear retailer Argent has opened a store in NYC’s…
Features February 8
With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Macroeconomic forces — from inflation to corporate layoffs and the unknown impacts of a recession — are creating…
Features February 7
New Research: Retailers Plan to ‘Invest Their Way’ Through Impending Recession
So far, 2023’s business outlook has been marked by uncertainty: Will a recession hit, and if so, how…
Features February 6Top Stories
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