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1-800-Flowers Looks to Become a Lifestyle Brand with New Licensing Program
Floral gifting brand 1-800-Flowers.com is moving beyond flower delivery with plans for a range of new products, including lawn and garden items as well as outdoor accessories. The expansion will…
News June 4Sephora Partners with NielsenIQ for Deeper Insights into Beauty Shopper Preferences and Behaviors
Sephora has entered a strategic multi-year data-sharing collaboration with NielsenIQ (NIQ) to gain a more comprehensive view of the North American beauty landscape. As part of the agreement, NIQ will…
News June 4How to Plan Back-to-School Campaigns in a Tense Economic Environment
As families and educators prepare for a new school year, economic pressures and shifting policies are reshaping the back-to-school (BTS) shopping landscape. With 60% of voters opposing the dismantling of the…
Executive Viewpoints June 4Listen Now: How DSW is Navigating a New Era of Engagement
The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and social media — not to mention a turbulent geopolitical environment that can…
Features June 4CVS Plans to Close 271 Stores in 2025 as Part of Multi-Year Savings Plan
In August 2024, CVS Health identified a “multi-year opportunity” to deliver $2 billion in savings via a variety of methods, and one of those methods will be closing a total…
News June 3Grocery Stores Emerge as the Last Piece to the Mixed-use Puzzle
Despite shaky economic conditions that have caused a void in other real estate sectors, retail remains strong, with a historically low vacancy rate of 4.1%. Within that crunch for space,…
Executive Viewpoints June 3PayPal Credit Introduces Physical Card for Brick-and-Mortar Payments
Over the next few weeks, PayPal will roll out physical payment cards to eligible U.S. PayPal Credit customers, adding a tangible way for consumers to pay for in-store purchases. The…
News June 3Agentic AI is No Longer Speculative
Just six months ago, the idea of a business seriously incorporating Agentic AI into its operations would likely have been dismissed as premature. While generative tools, predictive analytics and conversational…
Executive Viewpoints June 3How Marketing Data Unlocks TikTok’s Power at Both Ends of the Funnel
Uncertainty about the ultimate fate of TikTok has been somewhat lost among the clouds surrounding other “T” things (tariffs and trade deals), but a lot of retail marketers will be…
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