Retail TouchPoints
Google Adds New Agentic Shopping Features as OpenAI Pivots, Amazon Enters the Mix
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Tactics to Battle “Badvocate” Consumers Via Social Media Address By Braintrust
At General Motors, a social media team of six employees patrols the Web, tweeting, updating Facebook, and sometimes commenting on personal blogs to combat negative comments on their company. GM,…
News November 19Cross-Channel Promos Look To Drive Share Gains As Holiday Sales Rebound
There may be some holiday cheer after all this season, as some retailers and analysts have seen some signs of life at the checkout. Pulling out all the stops, large…
News November 12Solution Spotlight: Aisle411 Gives Shoppers Power to Navigate In-Store
Concept: Aisle411 is a comprehensive mobile marketing solution designed to allow consumers to use their cell phones to locate products within a retail store. It’s an “audio store map” designed…
News November 11Urban Outfitters Selects Sterling For Cross Channel Initiative
As part of a corporate initiative to improve customer service by replacing legacy systems, Urban Outfitters, Inc. has selected Sterling Order Management and Sterling Managed File Transfer (MFT) from Sterling…
News November 9Wine.com Boosts Order Value 15% With Custom Reviews, Recommendations
Capitalizing on impulse purchasing is not just relevant in the in-store environment, Wine.com employed customer reviews to leverage more than just recommendations. Recently named the number one online wine retailer…
News November 5Forecaster Points To Need To Reinvent Retail To Meet Changes In Consumption
At the turn of a new year with retail sales showing signs of life, key consumer trends are shifting. With a strong focus on value and authenticity, design forecaster Valerie…
News November 5Video Podcast: Episode 2
The Underestimated TouchPoint Amanda is back! But, this time Sal LoSauro joins her to talk up interactivity, fitting rooms and Amanda’s article, The Underestimated TouchPoint. In this episode: The Underestimated…
News November 4Latest Promos Leverage Community Engagement, Contests Into Campaigns
Rather than simply kicking off the holiday season with early discounts, some retailers have taken an innovative twist to engage their customer with promotions and contests around Halloween. The common…
News October 29A Fresh Look at In-Store Sampling
Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an independent research study that revealed…
Features October 29
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