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Expansion Of MyMacy’s Puts Promise Of Localized Assortments To The Test

Macy’s recent announcement that they will be expanding the MyMacy’s initiative across the U.S. is shaping up as a high profile litmus test of whether offering store and merchandise assortments…

News March 12

Kohl’s, Office Max, Best Buy Dominate Advertising Awards At RAC Conference

In a year when retailers needed to pull out all of the stops to drive traffic and conversions, the Retail Advertising and Marketing Association (RAMA) acknowledged those who outshined their…

News March 5

Strategies To Drive Spending, Customer Loyalty Take Center Stage At Marketing Conference

Strategies to drive spending and increase customer loyalty took center stage at the recent Retail Advertising and Marketing Association (RAMA) 2009 conference in Las Vegas.

News March 5

Taggle Brings Mobile Bids To Brick & Mortar Stores

The Concept:Taggle is a new concept designed to allow consumers in a brick-and-mortar retail store to bid on items in a no-hassle way via the mobile device. While designed to…

News March 5

New IDC Research Shows Customer Centricity Tops Retail Priorities

First the good news: 75% of retailers believe customer-centricity is a “top three success factor” for 2009 and 80% of retailers expect an increased focus on consumer centricity this year,…

News February 26

The Inbox Battle: Studies Show Paybacks Retailers See From Personalized Emails

Today’s email-savvy consumers appreciate a personalized, well-targeted email promotion, but many abandon a retailer if they have a negative email experience. Smart retailers know their best customers and provide them…

News February 26

Professor Tom Davenport Advises Retailers To Cultivate Potential Benefits of Analytics

Industry experts and retailers themselves agree that most retail companies have not yet realized the full potential of the breadth of analytics available to them today. Economic climate aside, retailers…

News February 19

Mobility Moves Up Priority Scale As Retailers Look For Productivity, Sales Gains

As retailers struggle to find operating efficiencies while still maximizing revenue opportunities, demand for mobility tools are on the rise and solution providers are responding with applications that are easier…

Features February 19

RetailWire: Opinions Mixed On Microsoft’s Move Into Retail Arena

Borrowing a page from Apple’s playbook, Microsoft plans to open Microsoft-branded retail stores. Although details were limited, Microsoft said the stores’ purpose will be to “create deeper engagement with consumers…

News February 19
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