Retail TouchPoints

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Warning Signs Within Black Friday, Cyber Monday Spikes, As Retailers Go “All-In” Early With Holiday Deals

At first glance the results from the recent Black Friday and Cyber Monday sales gave the retail community some hope that consumers might be willing to open up their wallets…

News December 4

Northeastern Professor Gao Offers 4 Point Plan of Attack To Address New Retail Realities

As a well-published academic specializing in international retailing Tony Gao, PhD, Marketing, Northeastern University, has written about some of the most complex issues the business can serve up. How does…

News December 4

User Generated Content’s Commerce Connection Tightens With BrandVoice

With recent data from JupiterResearch showing that more than 77% of online shoppers seek customer product reviews before making a purchase decision, retailers and their consumer product vendors are looking…

News November 20

Leading Retailers Relying On Analytics Tools To Respond To Shifts In Holiday Demand

The dynamics of the current retail landscape are fast and furious, with the next few weeks sure to turn up the heat even more as retailers look to make up…

News November 20

Case Study: myShape.com Improves Conversion Rates Via Personalized Assortments

Bringing personal shopping to ecommerce, women’s apparel retailer myShape.com is reporting an average of 6-8% conversion rates (and as high as 16% in some cases), according to Mercedes de Luca,…

News November 20
sears2go

Sears Crosses Into Mobile Channel With Holiday Launch Of “Sears2go” Application

In an effort to make it as convenient as possible for its customers to find and purchase their gift items this holiday season, Sears has launched a new mobile shopping…

News November 13

Mobile Couponing Moves Into New Markets, GameStop Plays With New Phone Offers

After making its mark initially with supermarkets and consumer product brands, mobile couponing is extending its reach into other retail verticals. Matching its target demographic of young, tech savvy consumers,…

News November 13

Forecasting Substantial IT Spending Cuts In 09, Analysts Predict Projects To Make The Cut

Call it the “CSI phenomenon.” As coined by AMR Research retail VP Mike Griswold, it describes the current atmosphere in which every retail expenditure is under the kind of analysis…

News November 13

5 New Promotional Trends Emerge As Retailers Launch Early Holiday Sales Offers

As expected, retailers have kicked off their Holiday promotion efforts early this year. Rather than wait until Black Friday, most retailers started rolling out sales and promotional efforts as soon…

News November 6
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