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Grading The Current Back-to-School Campaigns & Promotional Strategies
Entering the back half of July, many retailers have shifted their back-to-school strategies into high gear, hoping to drive young shoppers and their parents into stores. Consumers are expected…
News July 17Clouds in the Coffee: What Retailers Learned From Starbucks Cool-Down
Starbucks took about a double espresso-fueled heartbeat to go from innovative retail icon to just another chain struggling to keep up with growth expectations. But the reasons for its…
News July 177 Tactics for Driving Store Traffic with Email
Editor’s Note: The following article is an excerpt from MediaPost written by Chad White, the director of retail insights and editor-at-large for the Email Experience Council. White, who tracks…
News July 17Experiential Retail Concepts Interactive Shopping Experiences Attract Consumers
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and…
News July 10IBM and Epicor Collaborate To Centralize Store Systems For Specialty Retailers
IBM and Epicor Software are attempting to fill a niche in specialty and department store retail management with a new partnership announced on June 30, 2008. The two companies are…
News July 10New Study Shows Retail Loyalty Programs Lag In Customer Metrics; Progress In Multichannel Approach
Retail loyalty programs are quickly separating into the haves and the have-nots. That’s the upshot from a recent report from Retail TouchPoints and The Aberdeen Group, titled “Responsive Customer Loyalty:…
News July 10Technology and Consumer Acceptance Finally Moving Mobile Commerce
Since the beginning of the decade experts have been trying to predict when mobile commerce would take hold. Initial estimates, by firms such as IDC, predicted that 29 million U.S.…
News July 3Kraft Tallies $100M in Sales Lift By Tapping Into Online Groups
Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new meal and snack product line. To jumpstart the…
News July 3Pricing Issues Go Under the Microscope As Inflation Issues & Competition Converge
Since the first cash register door slip open, the most basic tenet of retailing has always been pricing. Whether the formula was “wholesale plus 40 percent” or promoting seasonal discounts,…
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