Retail TouchPoints
Google Adds New Agentic Shopping Features as OpenAI Pivots, Amazon Enters the Mix
As OpenAI pulls back on ChatGPT Instant Checkout, Google is introducing new capabilities for its Universal Commerce Protocol (UCP), the company’s open standard for agentic commerce that is being deployed...
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Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
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