Retail TouchPoints
One Product, Two Prices: Surveillance Pricing Laws Put Retailers on Notice
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New Report Spotlights Strategies To Reach The Web 2.0 Consumer
Socializing with peers and specially targeted events are two ways marketers are reaching the new generation of consumers: Gen Y – the 14- to 24-year-olds who are desensitized to traditional…
News June 5
The dunnhumby Way: Insights Into How Relevance Marketing Shapes Strategy For Tesco, Kroger & Others
Most retailers are familiar with the success Tesco has had with its Clubcard loyalty program. With more than 13 million active card holders and 85% of the chain’s sales captured…
News June 5
Amazon Infiltrates Brick & Mortar With ‘TextBuyIt’ Mobile Shopping
Amazon has moved out of the Internet and into consumers’ mobile phones to grab more retail sales.
News June 4
BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings
As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the company started in 2005. The connection between these review sites and manufacturers…
News May 29Today’s Retail Models: Everything is Broken, But Cross-Channel Formats Are Still Flexible
Amazing how smart I was just two years ago. In fact, the world seemed to be full of geniuses. Prognostications on how to feed the monster called ecommerce and increase…
News May 29Insider Tips On How To Avoid The Holiday Email Crush In Retail
If there was ever a time that retailers wish they could send a personal, emotional, timely message to their best customers, this might be it. With overall sales down across…
News May 29In-Store Search Solutions Empower Shoppers To Navigate Aisles
Online search has become an integral part of the way consumers shop. The same concept is coming to life for brick-and-mortar retail stores with new and innovative ways to search…
Features May 27
Analytics Jump Start Marketing ROI at the Bon-Ton Stores
Advanced math must plays an important role in retail marketing, giving retailers like The Bon-Ton Stores the competitive advantage they need to leapfrog the competition, says Mike Hayes, senior vice…
News May 23
Retailers Quietly Testing Gaze Tracking to Track Promos
A concept that has been around since the late 1880s, eye tracking has been used for medical research, cognitive studies, and computer usability. A natural for the retail industry, gaze…
News May 23
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