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A Backcountry store in Washington, D.C.

Backcountry Acquires Value Retailer Level Nine Sports

Outdoor gear retailer Backcountry has acquired Utah-based Level Nine Sports, which will combine Backcountry’s digital expertise with Level Nine’s product portfolio.

News July 25

Stronger Bonds, Stronger Business: The Case for CRM and Loyalty Now

A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket import tax has kicked in, paired with tariffs of 25% to 100%…

Executive Viewpoints July 25
Gen X is actually the highest-spending consumer cohort, well above Gen Z.

Forget About Gen Z — Overlooked Gen X Spends the Most, and will Through 2033

As brands court Gen Z, they may be missing out on a significant opportunity — Gen X. New research from NielsenIQ (NIQ) and World Data Lab (WDL) finds that Generation…

Features July 24
Daniel Danker, Walmart's new EVP of AI Acceleration, Product and Design.

Walmart Snags Top Instacart Exec to Lead AI Efforts as it Unveils Plans for AI ‘Super Agents’

On Wednesday, July 23, Instacart’s Chief Product Officer, Daniel Danker, shared on LinkedIn that he is leaving the grocery platform is to lead Walmart’s AI initiatives. Then on Thursday, Walmart…

News July 24
Brian Monahan, newly appointed head of Albertsons Media Collective.

Albertsons Names New Retail Media Head

Albertsons Companies has appointed Brian Monahan as the new head of its retail media division, Albertsons Media Collective, effective July 21. A recognized leader in retail media, Monahan has managed…

News July 24

Why the Second Sale Matters More than the First

The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a shopper starts to bring real opportunity for your brand to grow. It…

Executive Viewpoints July 24
Functional hydration brand Liquid I.V. was one of the best-selling products this Prime Day.

Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.

There’s no denying the power of Amazon Prime Day: The annual sales event is now as much a summer staple as sandals and soft serve, and it once again broke…

Features July 24
Guitar Center's new AI assistant, Rig Advisor.

Guitar Center Aims to Turn Stores into ‘Tech-Powered Music Hubs’ with New AI Assistant

Guitar Center has launched an AI-powered shopping assistant, available not online, but rather on the store floor. The mobile-based Rig Advisor is designed to give musicians an easy way to…

News July 23
Some of the styles that will be featured during Pacsun's Super Brand Day on TikTok Shop.

Pacsun to Host Week-Long TikTok Shop Event with 24-Hour Livestream from LA

Pacsun will host a week-long Super Brand Day shopping event on TikTok Shop from July 24-30, featuring the launch of new styles, exclusive discounts, creator appearances and a series of…

News July 23
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