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Why Ads Can’t do it All: How Commerce Influences the Path to Purchase

You can’t advertise your way out of a pricing problem. Early this year, we were working closely with…

Executive Viewpoints December 4
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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Like most retailers of a certain age, The Paper Store debuted in brick-and-mortar — in this case a…

Features December 3
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Martha Stewart has just published her 100th book.

6 Tips on Brand-Building from the ‘Original Influencer’ Martha Stewart

In 1982, Martha Stewart made her entrance onto the mass-market stage with the publication of her book, Entertaining.…

Features December 2
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Progressive Groups Plan Global BFCM Strikes Against Amazon

For the fifth year, UNI Global Union and Progressive International will spearhead strikes and protests during the Black…

News November 27
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Amazon Live has tapped TalkShopLive to beef up its live shopping roster for Black Friday.

Amazon Doubles Down on Live Shopping for Black Friday

Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with…

News November 22
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UPDATE: Amazon Offers 50% Off Everything in ‘Haul’ to Drive Consumers to New Discount Site

[Update as of Nov. 22, 2024] In an unvarnished bid to drive holiday shoppers to try its new…

News November 22
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Instacart Introduces SNAP Eligibility Screening Tool

Instacart has added an eligibility screener for Supplemental Nutrition Access Program (SNAP) benefits, allowing people to quickly and…

News November 21
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Longer Holiday Season May Irk Consumers, But Retailers Should Rejoice

Much of the forecasting for this year’s holiday shopping has focused on its shortness: the quirk of the…

Features November 21
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Amazon Debuts Cash EBT Payment Option in 18 States

Amazon Access has added a new Cash EBT payment option for customers receiving Temporary Assistance for Needy Families…

News November 19
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