More Than 90% Of Consumers Use Smartphones While Shopping In Stores
Consumers are relying more on their mobile devices to communicate, research products and acquire information. As a result,…
News August 20
Latest In: beacons
Swirl Beacons Help Drive In-Store Mobile Engagement
With so many consumers now using mobile devices while they shop in physical stores, retailers are using proximity…
News August 10Target Tests Beacons In 50 Stores
Target is adding beacons to its growing list of omnichannel investments. The retailer will test beacon technology in…
News August 6How To Use In-Store Beacons: 6 Best Practices
By David Bozin, Bindo Those who use mobile technology to market to consumers have a responsibility to do…
Executive Viewpoints July 27IoT Defined And Explained
By Alicia Fiorletta, Senior Editor There has been a lot of buzz surrounding the Internet of Things (IoT)…
Executive Viewpoints July 7Facebook Places A Bet On Beacons
The retail industry has been buzzing about beacons. While there have been some exciting potential use cases and…
Executive Viewpoints June 24
RetailMeNot Partners With Gimbal To Extend Beacon Offering
Retailers across categories are testing and implementing beacon technology to connect their digital and in-store shopping experiences. Consumers…
News June 24
FootClicks Offers Proximity Marketing Solutions Through Mobile Devices
Although consumers have access to more shopping channels than ever before, the brick-and-mortar store provides emotional engagement that,…
News May 19ShopperTrak And shopkick Partner To Create Comprehensive Beacon Solution
ShopperTrak, a provider of location-based analytics solutions, is partnering with shopping app company shopkick to develop a beacon…
News April 7Featured
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