Latest In: beacons

beacons consumer data crm customer relationship management email marketing Mobile Marketing mowingo

Illuminating Tips For Brighter Beacon Marketing

By Daniel Dreymann, Mowingo  While beacons are providing a better way for marketers to engage customers in their…

Executive Viewpoints March 9
Accenture beacons BLE Pizza Hut Visa

Pizza Hut Unveils New On-The-Go Ordering Concept

Pizza Hut has partnered with Visa and Accenture to develop a connected car and on-the-go ordering experience. The…

News March 5
beacons brick-and-mortar strategy communication customer experience customer service mobile price checks Wi-Fi

BYOD In Retail: Friend Or Foe?

By Mike Lanciloti, Spectralink We often discuss how retailers can keep pace with customer demand when it comes…

Executive Viewpoints February 16
beacons customer experience fitting room experience hudson's bay innovation Lord & Taylor mobile omnichannel retail strategies satisfaction uber

Encouraging Innovation And Organizational Change

During his tenure at Hudson’s Bay Company as SVP of Corporate Strategy, Ryan Craver helped the retailer implement…

Features February 5
beacons connected devices internet of things iot nrf15hub privacy Zebra Technologies

Zebra Report: Is Retail Ready For IoT?

The answer is “Yes,” according to an October 2014 survey conducted by Forrester Consulting on behalf of Zebra…

News January 15
beacons bluetooth gazelle 2 Irisys nrf15hub store operations

Irisys Introduces New People Counter

Irisys has expanded its people counting and queue management offerings with the introduction of the Gazelle 2 platform…

News January 12
beacons Bluetooth Low Energy holiday instore events neiman marcus omnichannel strategies

Neiman Marcus Promotes In-Store Holiday Events With Beacons

Especially during the holiday season, retailers seek to gain a competitive edge with consumers. With a keen focus…

News December 29
beacons customer experience McDonald's

McDonald’s Implements Beacons To Boost Sales And Customer Satisfaction

McDonald’s franchises in Columbus, Ga. have rolled out beacon technology from Piper in an effort to improve the…

News December 24
beacons Black Friday customer engagement holiday shopping mobility omnichannel personalization viewpoints wearable technology
Mutual Mobile head shot

The Future Of Holiday Retail: Mobile, Beacons And Wearables, Oh My!

With Black Friday upon us, images of crowded malls, arms weighed down with shopping bags, and long lines…

Executive Viewpoints November 25
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank