5 Ways To Leverage Customer Loyalty Data For Marketing
By Jenna Puckett, TechnologyAdvice Imagine you’re shopping online and find the perfect book. When you click to order…
Executive Viewpoints February 27
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How To Execute An Effective Multichannel Customer Loyalty Program
By Steve Weber, nChannel, and Mike Rossi, Sweet Tooth Every interaction with a customer is an opportunity to…
Executive Viewpoints February 20How Personalization Technology Connects The Science Of Audience Segmentation With The Art Of Customer Personas
By Liat Fuchs, Dynamic Yield The age of market fragmentation and the increasing need for precision marketing are…
Executive Viewpoints January 30
SHOEme CEO Shares Company Goals For 2015
Roger Hardy is infatuated by all things retail. More specifically, the Founder of Hardy Capital Partners is a…
Features January 22Mobile Analytics: How Can It Help Retailers?
By Dheeraj Pandey, IQR Consulting Your retail store may have launched a mobile app or perhaps even a…
Executive Viewpoints December 29
Retailing: Re-tailored For 2015
The retail industry is at a crossroads. Consumers are now in the driver’s seat. They require more flexibility…
Executive Viewpoints December 22
Oracle Acquires Datalogix To Enhance Data Cloud Offerings
Oracle has reached an agreement to acquire Datalogix, a consumer data collection company that positions retailers and other B2C…
News December 22Maximize Mobile, Boost Your Business!
By Salil Godika, Happiest Minds Mobile phones and devices have changed everything: the way people work, the…
Executive Viewpoints December 15
Creating The Omnichannel Advantage
Retailers understand that the key to higher sales is insight. They need to know what their customers, both…
Executive Viewpoints December 11Featured
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