Walmart Updates Branding to Better Align with Heritage and Innovation
Walmart has unveiled a refreshed look and feel to better showcase its legacy and commitment to its customers.…
News January 15
Latest In: branding
Rebranding: How to Create Unique, Timeless Branding
There’s an important distinction between the terms “branding” and “visual identity.” A brand covers the whole ethos, philosophy…
Executive Viewpoints August 15
Sixpoint Brewery
Artisanal Brewing Ventures tapped ChangeUp to open the first taproom for its Sixpoint Brewery brand. Given its cult-like…
News January 19
Why Brand Matters More Than Ever, Even on Amazon
Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price…
Features July 8
3 Things Every Retailer Can Learn from Amazon
It’s easy to vilify Amazon. But for all its somewhat terrifying clout, questionable business practices and stories about…
Features March 22
How (And Why) Men’s Brands Become Women’s Brands
The men’s fashion category has boasted the strongest growth rate within the apparel industry in recent years, prompting…
Executive Viewpoints September 25Körber Unites Branding Of 12 Solution Providers Under Körber Supply Chain
Twelve supply chain solution providers from around the world have transition to the Körber brand and will be…
News April 28
As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority
The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and…
Features April 10
Bizzabo Launches Ultra Branded Event App
Bizzabo, an event management software provider, has unveiled an event app designed to offer event managers fully customizable…
News December 6Featured
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