The Data Mandate for a Modernized Shopping Experience
Brands like Amazon have set the gold standard for a modern ecommerce shopping experience. Customers expect brands to…
Executive Viewpoints April 28
Latest In: cdp
Walmart Suppliers Deliver Greenhouse Gas Reductions 6 Years Early
Here’s some positive sustainability news for Earth Month. Walmart introduced Project Gigaton in 2017 with an ambitious goal:…
News April 23
Retailer Lessons from iGaming Companies
Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing…
Executive Viewpoints April 5
Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success
In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These…
Executive Viewpoints March 5
Using Prebuilt Data Models? You Should Be
In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the…
Executive Viewpoints February 28
The Rise of Real-Time CDP
The COVID-19 pandemic has taught businesses many valuable lessons. One of the most relevant learnings is that being…
Executive Viewpoints December 15
The Home Depot Enhances CDP to Personalize the Shopper Journey
Using a combination of online and offline data sourced from across its organization, The Home Depot will offer…
News June 9
Salesforce Acquires Evergage To Complement CDP Offering
Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO…
News February 4
Acquia Acquires AgilOne To Bring AI-Powered CDP Into Open Marketing Cloud
Acquia has acquired AgilOne, a customer data platform (CDP) solution provider, to bring new AI- and machine learning-driven…
News December 11Featured
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