3 Ways Brands are Reimagining Loyalty Programs
Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While…
Features August 8
Latest In: collaboration
CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success
Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their…
Features May 15
Sustainability is the Future — Here’s How to Make it Part of Your Business
Sustainability has evolved from a buzzword and marketing term to a core element of any successful retailer, and…
Features April 21
Nike and Tiffany Partner on Exclusive Shoe and Accessory Collection
Nike and Tiffany & Co. are collaborating on several products, including a pair of sneakers and silver shoe…
News February 2
Walmart and Gap Expand Partnership to Launch a Furniture Line
Walmart and Gap are deepening their relationship with the launch of Gap Home Furniture, a collection of more…
News October 29
REI Expands in Women’s Activewear Through Athleta Collaboration
REI Co-op will stock a curated selection of Athleta products at 135 of its stores nationwide and online.…
News September 10
Abercrombie Teams with Zappos to Expand its Digital Footprint
Abercrombie & Fitch and Zappos.com have partnered to add curated Abercrombie & Fitch items to Zappos’ ecommerce shop.…
News August 12
Take a Step Outside: How Collaboration Enables Retailers to Understand Customer Context
The 360-degree customer view is the Holy Grail of today’s retail industry. Consumers are increasingly demanding personalized, seamless…
Executive Viewpoints October 5
CMO Council Report: Why Paid And Earned Media Must Be In Sync For Retail Success
Marketing and communications are two sides of the same coin, but their respective teams are often at odds…
Features September 25Featured
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