JCPenney Leverages Data To Prove The Value Of Digital Marketing Campaigns
In today’s hyper-competitive business climate, retailers are tasked to develop compelling marketing and engagement campaigns that span across…
Features May 13In today’s hyper-competitive business climate, retailers are tasked to develop compelling marketing and engagement campaigns that span across…
Features May 13NetSuite is acquiring Bronto Software for approximately $200 million in cash and equity, the two companies announced today.…
News April 23Many consumers visit social networks to learn about a brand, its products and even ask questions. According to…
Features April 1Spain-based department store chain El Corte Inglés has implemented the “My Collection for Fashion” solution from Dassault Systèmes…
News March 27By Jessica Bergmann, Demandware Although it missed top session billing, the subject of organizational culture received significant airtime…
Executive Viewpoints February 17As customer preferences continue to shift, retailers must keep a constant pulse on shopper feedback, and leverage those…
Features January 15By Alicia Fiorletta, Senior Editor Over the past three or so years, the term “social commerce” has acquired…
Executive Viewpoints December 9I’m still trying to answer that question for myself. Recently I had the opportunity to hear some very…
Editor's Perspective December 3As many as 43% of CMOs and 50% of CIOs think their relationship with each other has improved…
News October 7