Pacsun Looks Beyond the Standard App with New Co-Creation Platform
Pacsun has launched a new digital platform, PS Community Hub, designed to bridge digital community engagement with real-world…
News January 9
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Listen Now: Pacsun’s Formula for Relevance: Youth Culture + Co-Creation
Legacy brands from the Y2K era are making a big comeback, not by simply repackaging but by reinventing…
Features October 8
Barbie Enters the Festival Circuit
Mattel has teamed up with Mischief Management to create the first festival dedicated to all things Barbie — Barbie…
News July 22
REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton
This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically…
News June 2
YouTube Sharpens Appeal to Creators with New Gen AI Tools, Earning Capabilities
Last week at its annual “Made on YouTube” event for creators, the Google-owned video platform unveiled a suite…
News September 23
Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands
The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube —…
Features August 28
Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’
Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” —…
News July 17
Sephora’s ‘Biggest Yet’ SEPHORiA Fan Event to Kick Off in Atlanta
Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in…
News July 16
Inside the SoHo Shop/Museum Where Warhol, Jordan, Porsche and Hermès Converge
Amid the sleek fashions and high-end furniture that grace the shop windows in NYC’s SoHo, there is a…
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