Latest In: consumer trends

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Retail Trendcaster: Turning Hot Topics and Trends into Actionable Insights

Q1 is always a whirlwind for the retail space. Once New Year’s Day is behind us, analysts and…

Features March 11
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What made the Stanley-Starbucks collab so effective? A combination of scarcity and social clout, according to one marketing professor.

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features December 27
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Hydra Health is transforming the hospital gift shop to include tailored assortments, high-end services and spa-inspired designs.

How Hydra Health is Transforming the Hospital Gift Shop

Hospitals and medical campuses typically look at retail as an essentially insignificant element in their patient, visitor and…

Features February 21
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Pinterest and Anthropologie have teamed up for a wedding-themed pop-up in NYC.

Anthropologie Partners with Pinterest for Wedding-Themed Pop-Up in NYC

Anthropologie has teamed up with Pinterest to showcase some of the year’s biggest wedding trends alongside its Anthropologie…

News February 1
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During the NRF Big Show, Drew Barrymore shared the lessons she has learned growing the Beautiful by Drew Brand, which is sold exclusively at Walmart.

How Drew Barrymore Embraces the Intersection of Accessibility, Affordability and Innovation

Actress, producer and TV personality Drew Barrymore can certainly afford premium kitchen and home items — and she…

Features January 17
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Pinterest Showcases the Trends that will Shape 2024 at Shoppable NYC Pop-Up

What do jellyfish, cardigans, cowboy boots and SMEG toasters have in common? Nothing really, except they are all…

Features December 12
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Marriott Bonvoy is collaborating with family experience company and retailer CAMP on a new “club experience” for toddlers and tweens.

Travel CAMP: Marriott Bonvoy to Launch New Kids Club Experience

Marriott Bonvoy is collaborating with family experience company and retailer CAMP on a new “club experience” for toddlers…

News December 4
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DTC suncare brand Bask has seen success on Threads by leaning into playful and conversational strategies that drive community engagement.

How Bask Suncare is Leaning into the Newness of Instagram’s Threads

Like many other brands in the direct-to-consumer (DTC) space, Bask was eager to test Threads when it launched…

Features October 13
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Merchants are revamping the post-purchase experience to focus on transparency and value for customers.

3 Post-Purchase Fails…and How to Fix Them  

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an…

Features August 15
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