How to Navigate the Post-Purchase Communication ‘Minefield’
There’s no denying that consumers today expect more from the retail experience, and increasingly, that includes their experience…
Features October 25
Latest In: Customer loyalty
New Research Reveals the Keys to an Impactful Membership Model
The early 2010s brought consumers an onslaught of subscription services. Birchbox gave more consumers access to luxury beauty…
Features August 12
How One Beauty Brand is Making Community-Powered Commerce a Reality
Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and…
Features May 24
Consumers Use Commerce to Show They’re Global Citizens; Here’s How Brands are Responding
“Global citizenship” refers to the social, political and economic actions of “globally minded individuals and communities,” according to…
Features May 21
KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans
“Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many…
Features March 11
Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan
JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more…
Features September 1
How Are Retailers Driving Shopper Retention and Loyalty?
Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted…
Features August 30
3 Ways Brands are Reimagining Loyalty Programs
Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While…
Features August 8
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22Featured
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