Latest In: dtc

brand marketing CMO interview dtc executive interview Featured growth marketing Kizik performance marketing Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023)
Kizik CMO Alex McArthur is putting the brand's product innovation at the center of marketing storytelling.

Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on…

Features August 14
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Kyle Widrick, Founder and CEO of Win Brands Group, discusses the secrets of DTC profitability with Richard Kestenbaum of Triangle Capital at The Lead Summit.

Why DTC Brands are Evolving from Disruptors into Omnichannel Players

It wasn’t so long ago that the debut of new digital-first brands was a near-daily occurrence. Successful “challenger”…

Features August 2
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As emerging brands navigate an increasingly competitive digital landscape, many are turning to marketplaces (specifically Amazon) to acquire new customers.

Is Selling on Amazon the Cure for High Customer Acquisition Costs?

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their…

Features July 7
community-based commerce customer experience customer retention digital growth direct-to-consumer dtc Featured Graf Lantz Retail ThinkTank: Business Agility & Innovation (2023) sustainability wholesale
For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis on high-quality, sustainable materials — conditions that led to a steady 25% year-over-year growth rate since 2016. Then the brand went viral during the pandemic thanks to its eco-friendly handcrafted face masks, which helped Graf Lantz expand its customer base 14X over the past three years.

Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless…

Features May 23
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The Boll & Branch store in New Jersey brings the brand’s comfy luxury aesthetic to life.

How DTC Brand Boll & Branch is Getting Comfortable in Brick-and-Mortar

There’s a special type of brand interaction that can only take place in stores. The ability to touch…

Features May 17
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Following a year of significant pull-back in 2022, venture capital (VC) and growth investors in private companies are continuing to be cautious with their money — a potentially long-term trend that’s impacting the growth trajectories of both emerging and high-growth brands in the retail sector.

4 Tips for Retail Businesses Hungry for Venture Capital Funding

Following a year of significant pull-back in 2022, venture capital (VC) and growth investors in private companies are…

Features May 1
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Man in a hat walking down the street and looking into the window of a store. Signs saying "SALE" are plastered across the windows.

Shoppers and Operators want Malls to Change, Creating Opportunities for Emerging Brands

As a result of changing consumer behaviors and spending patterns, many retailers are focused on right-sizing their store…

Features April 12
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Rows of consumer products in an aisle.

The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth

Two CPG experts, who also will be speaking at the Retail Innovation Conference & Expo this June in…

Features March 7
CPG CX delivery experience direct-to-consumer Dr. Squatch dtc Featured fulfillment global growth last mile OSM Worldwide Retail ThinkTank (2023) Retail ThinkTank: Featured In Supply Chain & Fulfillment (2023) Retail ThinkTank: Supply Chain & Fulfillment (2023) shipping shipping experience
The Dr. Squatch website encourages visitors to purchase bundles and subscribe to save on key hair, skin and body care items.

Dr. Squatch Focuses on Shipping Experience to Drive Global Growth  

From its funny viral videos to its quirky logo featuring a pipe-smoking, tie-wearing Sasquatch, the personal care brand…

Features March 6
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