Mastercard Debuts Digital Media Network
Mastercard has introduced Mastercard Commerce Media, a digital media network with an existing base of 25,000 advertisers and…
News October 3
Latest In: dynamic yield
How AI is Ushering in the Future of Interactive Commerce
Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok…
Executive Viewpoints March 7
Mastercard Buys Personalization Platform from McDonald’s
McDonald’s made headlines when it acquired the personalization solution provider Dynamic Yield in March 2019 for a reported…
News December 22
How GlassesUSA.com Uses AR, Computer Vision and Dynamic Recommendations to Enhance Online Eyewear Shopping
Many retailers are now looking for ways to offer customized products, but in the world of prescription eyewear customization…
Features September 3
Creating Authentic, Personalized Experiences Gen Z Shoppers won’t Cancel
As digital natives, Generation Z has come of age steeped in a constant stream of news, updates, and…
Executive Viewpoints May 31McDonald’s Acquires Personalization Provider Dynamic Yield For $300 Million
McDonald’s is getting into the personalization game through the acquisition of Dynamic Yield, an AI-powered omnichannel personalization solution…
News March 26
Dynamic Yield Raises $32 Million, Boosting Personalization Capabilities To More Touch Points
Dynamic Yield, an AI-powered omnichannel personalization solution provider, has raised $32 million in a Series D funding round…
News August 8Dynamic Yield Partners With Tealium To Enhance Personalization
Dynamic Yield has partnered with Tealium, a real-time customer data provider, to integrate first-party and behavioral data, enabling…
News July 17
Personalization: A C-Level Priority
Achieving personalization at scale is increasingly being recognized as the “holy grail” of marketing. However, far too many…
Executive Viewpoints January 31Featured
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