The Case For An Updated Focus On Customer Lifetime Value
Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce,…
Editor's Perspective October 26
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The Case For An Updated Focus On Customer Lifetime Value
By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).…
Executive Viewpoints October 23
Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to…
Editor's Perspective September 25
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The Best Shopping Center Video Camera Security Solutions
Shopping centers combine the weaknesses and vulnerabilities of individual retail environments with the logistical complexity of mixed-use, densely populated public spaces. Protecting them is a true test of resilience and…
April 30
Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences
For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services…
Editor's Perspective August 7Is Your Job Up For Grabs By Chatbots?
By Adam Blair, Executive Editor Artificial intelligence (AI) is threatening/promising to remake the world’s workforce, and the retail…
Executive Viewpoints August 2Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences
By Glenn Taylor, Senior Editor For some people shopping, a.k.a. retail therapy, provides as much relaxation as a…
Executive Viewpoints July 24Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections
By Glenn Taylor, Senior Editor Two weeks ago when I attended Salesforce Connections in Chicago, one major theme…
Executive Viewpoints June 28
Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections
Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track,…
Editor's Perspective June 25
Why Your Chatbot Must Speak With Your Brand’s ‘Voice’
When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M…
Editor's Perspective April 4Top Stories
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