Latest In: Executive ViewPoints

Accedian Executive ViewPoints network performance Sergio Bea

Network Performance Can Make Or Break Retailers During High-Traffic Shopping Events

Black Friday and Cyber Monday are two of the biggest shopping days of the year. The economy is…

Executive Viewpoints March 13
David Lesniak Executive ViewPoints outsourcing Personiv

Work Smarter: Why Retail Execs Should Focus On Their Strengths And Outsource The Rest

The myriad challenges in retail are stretching business owners and executives thinner by the day. Many now work…

Executive Viewpoints March 11
Executive ViewPoints feedvisor Millennials price optimization Victor Rosenman

Appealing To Millennial Shoppers: 3 Steps Amazon Businesses Can Take Now

Millennials are the largest living generation in all of U.S. history — and an estimated 85% of them…

Executive Viewpoints March 9
data analytics Executive ViewPoints productivity Rethink Productivity Simon Hedaux workstudy

5 Ways Data Analytics Power Productivity

Productivity is a challenge for the UK economy. Since 2008, the Office of National Statistics has reported that…

Executive Viewpoints March 6
3D augmented reality Executive ViewPoints Garrett Eastham immersive merchandising vertebrae

Web-Based 3D And AR Enables Immersive Digital Merchandising — Here’s How To Do It

The era of immersive merchandising is here. As consumers turn to 3D and augmented reality (AR) to inform…

Executive Viewpoints March 5
aera technology Arnaud Morvan cognitive automation Executive ViewPoints trade promotions

How Cognitive Automation Can Stop The Insanity Of Unprofitable Trade Promotions

CPG companies invest billions each year in trade promotions. By industry estimates, many spend well more than 20%…

Executive Viewpoints March 4
account takeover clearsale data breach Executive ViewPoints rafael lourenco

As Data Breaches Continue, Merchants Face More Account Takeover Fraud

The year 2019 may go down as one of the worst for data breaches and account takeover fraud…

Executive Viewpoints March 2
Bazaarvoice Executive ViewPoints product reviews Rachel Sessions Webroot

From Disgruntled To Loyal: Building Trust In Spite Of Negative Reviews

It happens. Despite your brand’s best efforts to delight customers or provide consistent product quality, every now and…

Executive Viewpoints February 27
Executive ViewPoints Jeffrey Harris SMS SMS campaigns springbig

SMS Campaigns: More Upside Despite Challenges

In the often confounding and confusing landscape of cannabis marketing, there is one bright spot: text message marketing.…

Executive Viewpoints February 26

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