How Retailers Can Optimize For The Growth Of Voice Search
Every time you ask Siri to tell you where the nearest hardware store is or Alexa to help…
Executive Viewpoints October 24
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What The Mattress Industry (?!) Can Teach Us About Unlocking New Sales Opportunities
A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers.…
Executive Viewpoints October 23
How Bot-Supported Customer Service Can Save The Buyer Journey
If you don’t understand the customer journey, you may as well be selling blind. Luckily, chatbots are helping…
Executive Viewpoints October 22
By Creating Media Businesses Retailers Can Drive New Revenue Streams
CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to…
Executive Viewpoints October 21
The Search KPI Red Herrings E-Commerce Retailers Should Avoid
An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many…
Executive Viewpoints October 16
Maximizing Revenue: Three Key Areas To Examine With A Shorter Holiday Shopping Season
The 2019 holiday season has been shortened by a full week, and retail marketers have likely been in…
Executive Viewpoints October 15
Gearing Up For The Reverse Shift From Online To Physical Stores
While the tidal wave of e-Commerce continues to take over retail, it’s easy to overlook the churning rip…
Executive Viewpoints October 11
Mind The Gap: The Pivotal Point Between Customer Acquisition And Retention
It’s a magical moment that often goes unrecognized: that pivotal point when a person who has never shopped…
Executive Viewpoints October 10
Conversational Commerce: Offering The Benefits Of In-Store Shopping Online
The retail landscape continues to shift in recent years as advancements in technology enhance the online shopping experience.…
Executive Viewpoints October 8Featured
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