The Evolution Of Retail: Past, Present And Future
The retail industry is a dynamic one, always adapting to better cater to customers. For the past decade, we’ve…
Executive Viewpoints November 28
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How VR Is Transforming Retail Market Research
When we hear about virtual reality in the news, it’s usually a story about consumer-facing applications like video…
Executive Viewpoints November 28
3 Ways Retail Marketing Will Change In 2018
At Optimizely, we work closely with some of the top retail companies as well as 22 of the…
Executive Viewpoints November 28
The Top Three Fraud Types Threatening Retailers This Holiday Season
A healthy economy, a rising stock market, and falling unemployment could put consumers in a festive mood this…
Executive Viewpoints November 20
Three Reasons Retail Survival May Depend On A Transformative CFO
Finance teams may not be on the front lines, but the value they bring could have an impact…
Executive Viewpoints November 14
How E-Commerce Businesses Can Thrive Amidst A Retail Crisis
Online shopping rates have never been higher as consumers continue to abandon traditional brick-and-mortars in favor of online…
Executive Viewpoints November 14
The Grinch Who Stole Business: Don’t Let Fraud Derail Your Holiday Peak Season Success
One of the most watched holiday season specials is the cartoon adaptation of Dr. Seuss’ “The Grinch Who…
Executive Viewpoints November 14
How U.S. Retailers Can Drive Engagement And Sales Among Chinese Tourists
Amid today’s period of retail disruption, far too many U.S. retailers miss growth opportunities — namely those in…
Executive Viewpoints November 14
Planning For The New Black Friday And Cyber Monday Shopping Reality To Maximize Revenues
Black Friday has been an American shopping tradition for nearly 100 years. It’s been the official kickoff to…
Executive Viewpoints October 24Featured
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