‘Tis The Season For Scams: How Blockchain Helps Prevent Brand Fraud
When consumers fire up their credit cards to buy hundreds of billions worth of holiday cheer online this…
Executive Viewpoints December 13
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Omnichannel Game Of Thrones
If the customer is the Holy Grail to our Brand and Sales organization and Omnichannel is the new…
Executive Viewpoints December 13
Keep Brand Equity Consistent Through The New Last Mile
Remember when e-Commerce was seen as a platform that was really only useful for commodities like electronics and…
Executive Viewpoints December 13
How Virtual Reality Is Transforming The Retail Industry
In a world where physical and virtual environments are rapidly converging, industries are looking to find an effective…
Executive Viewpoints December 6
Retailers Increasingly Embrace Online Loyalty Programs — For Good Reasons
Amazon’s dominance in the online retail world has had serious consequences for traditional brick-and-mortar retailers. Due in part…
Executive Viewpoints December 6
Align With Relevant Content To Break Through The Holiday Clutter
The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes…
Executive Viewpoints November 29
Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat
In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has…
Executive Viewpoints November 29
Last Brick Attribution: Linking Every In-Store Sale to a Click
Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money…
Executive Viewpoints November 22
Does Your Business Have What It Takes To Weather Any Storm?
Preparing for extreme weather requires more than just buying insurance. It means making sure your business stays up…
Executive Viewpoints November 22Featured
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