Meteoric Rise Of Mobile And Online Shopping Brings With It New Digital Trends
The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shopping…
Executive Viewpoints November 22
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Why Do Your Job When Influencers Can Do Your Job For You?
Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be…
Executive Viewpoints November 17
Amazon’s Earnings Fell Flat: Is This The Beginning Of The End For The E-Commerce Giant?
Amazon sent shock waves across the market last week when it missed on its Q3 earnings. The company’s…
Executive Viewpoints November 15
Feeding The Beast: How Fulfillment Costs Are Impacting The Bottom Line And Physical Stores
Influencing Shopping Habits Fast and free returns have driven explosive growth in e-Commerce with the promise of unlimited…
Executive Viewpoints November 15
What Story Does Your Packaging Tell?
In today’s retail environment, in which consumer demands and e-Commerce volumes continue to grow, the old saying, “Don’t…
Executive Viewpoints November 15
Moments That Matter: Leveraging Earned Content In Retail
The relationship between brands and consumers is more complex than ever, with shoppers expecting their favorite brands to…
Executive Viewpoints November 8
Intention Deficit Disorder: Don’t Lose Customers Between Intent And Conversion
As she opens the bags that her grocery store just delivered, Sarah realizes that, once again, she forgot…
Executive Viewpoints November 8
Retailers Find New Ways To Know Their Customers And Earn Their Trust
The bar has been fundamentally raised on consumers’ expectations in this digital century. Retail today is different because…
Executive Viewpoints November 8
Boosting Back-End Visibility To Improve Front-End Sales
In this exclusive Q&A with Retail TouchPoints, Zebra CMO Jeff Schmitz shares insights into how retailers are finding…
Executive Viewpoints November 2Featured
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