Latest In: Executive ViewPoints

analytics CMO customer experience CX digital Executive ViewPoints lisa loftis loyalty SAS

Fostering Loyalty In The Digital Age

“Anyone can sell their product by dropping prices, but that does not breed loyalty.” ― Simon Senik Loyalty. Oxford…

Executive Viewpoints September 20
digital store ecommerce Executive ViewPoints omnichannel physical store q&a radius8 Sandeep Bhanote store experiences

Tackling Conversion Issues Across Digital And Physical Store Experiences

Retail TouchPoints sat down with the founder and CEO of Radius8 for a Q&A focused on helping retailers…

Executive Viewpoints September 20
brand loyalty content marketing creation customer acquisition distribution Executive ViewPoints measurements traffic vizury

A User’s Guide to Content Marketing

Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever.…

Executive Viewpoints September 20
Executive ViewPoints harvard business review patagonia sustainability

Planning For The End: Prioritizing Product Reuse And Recycling Can Help Your Business

Today’s retail landscape is characterized by a constant stream of product releases and innovation. Coupled with planned product…

Executive Viewpoints September 13
Executive ViewPoints mobile social visual iq

Mobile, And Social, And Location, Oh My! How Today’s Retailers Can Tap Into Next-Generation Marketing

It’s no secret that the introduction of digital changed the way marketers reach, engage and convert consumers. In…

Executive Viewpoints September 13
Bazaarvoice Executive ViewPoints influencer marketing

Influencer Marketing With A CGC Twist

In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness…

Executive Viewpoints September 12
3d printing Executive ViewPoints iot predictive analytics trends

Predictive Analytics: Looking For The Next Big Thing

Consumer trends change quickly and often unexpectedly, and consumer-facing companies struggle to keep up and change strategies to…

Executive Viewpoints September 6
brexit certona Executive ViewPoints footfall impact luxury meyar sheik sales UK

Brexit’s Potential Impact On Retailers

Amid speculation around how the European Union might punish the UK for voting to secede in the monumental…

Executive Viewpoints September 6
Executive ViewPoints online personalization shopper engagement value proposition

Five Ways To Attract And Engage Today’s Hyper-Connected Shoppers In-Store And Online

These days the lines are blurred between in-store, digital and social shopping choices. Consumers and retailers alike are…

Executive Viewpoints September 6
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank