How The Internet Of Things Is Making “Frictionless Retail” A Reality
Reducing friction has long been a goal in the retail industry, but the promise of “frictionless retail” has…
Executive Viewpoints August 9
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Curating the Circular: Using The Power Of Video To Turn Shoppers Into Buyers
Shopping behaviors are changing as new technology and shopping tools are adopted in the marketplace. Shifting shopper behavior…
Executive Viewpoints August 9
Innovating For Innovation’s Sake
Innovation is as integral to a company’s growth as finance or operations, but what drives real innovation in…
Executive Viewpoints August 9
5 Ways Retailers Are Using Behavioral Economics to Supercharge Offers
Williams-Sonoma thought they had a hit on their hands. The retailer had introduced a home “bread bakery” machine…
Executive Viewpoints August 8
Moving Beyond The Hype: 3 Tips To Bring Personalization To The Next Level
It should come as no surprise that location-based marketing is gaining traction as it evolves, especially in the…
Executive Viewpoints August 2
The Delicate Art Of Delivering A Personalized Experience
According to Gartner, less than 10% of top retailers in the U.S. believe they are highly effective at personalization,…
Executive Viewpoints August 2
Four Tips To Create A Thriving Online Store
Quick quiz: which of these retail locations will drive more sales? At Ernie’s Emporium, shoppers have to look…
Executive Viewpoints August 2
Overcoming The Organizational Obstacles Of Omnichannel
Consumers are desperate for omnichannel experiences. They work across channels; why can’t their favorite retailers? In their minds…
Executive Viewpoints August 2
Reinventing Retail: Improving The Customer Experience Through Application Intelligence
The retail industry is in the midst of digital transformation. Retailers must utilize innovative technologies in order to…
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