Elevated Offers: Enhancing Couponing For The Technology Era
In this digital age, consumers are increasingly turning to mobile technologies to engage with brands and accept timely…
Executive Viewpoints July 26
Latest In: Executive ViewPoints
Breaking the Discounting Spiral: Steps to Reduce Unnecessary Markdowns in Retail
It’s been a not so exemplary year for retailers in 2016. DynamicAction’s benchmark report comparing Q1 2015 to…
Executive Viewpoints July 19
Architecting A Converged Commerce Platform
Today’s connected consumer is accustomed to the advantages of leveraging both online and offline channels for an effortless,…
Executive Viewpoints July 19
New Ways Tech Can Reinvent The Shopping Experience
To some degree, there’s no need to visit a brick-and-mortar store in 2016. In sections of New York…
Executive Viewpoints July 19
Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer’s Needs
With 2016 already halfway over, retail marketers are deep into their 2016 campaigns intended to acquire and retain…
Executive Viewpoints July 12
Call-Ins Are Being Called Off: What Should Retailers Be Doing?
With San Francisco adopting legislation aimed at helping part-time workers achieve work-life balance and other cities considering similar…
Executive Viewpoints July 12
4 (Surprisingly Human) Mobile Advertising Tactics For Driving Foot Traffic To Your Retail Location
With retail browsing rapidly shifting to mobile, the choice facing retailers is simple and stark: adapt and reap…
Executive Viewpoints July 12
Three Ways to Increase Private-Label Profitability With Channel Data Management
The U.S. Department of Commerce reports that only 7.8% of total U.S. Q1 2016 retail sales came from e-Commerce.…
Executive Viewpoints July 12
The Gift (Card) That Keeps On Giving
For a long time, pre-paid gift cards have presented retailers with a prime awareness-building opportunity for both existing…
Executive Viewpoints July 5Featured
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