The Future Of Retail Marketing Means Escaping The Pull Of The Past
It should come as no surprise that the past few years have taken a toll on the retail…
Executive Viewpoints July 5It should come as no surprise that the past few years have taken a toll on the retail…
Executive Viewpoints July 5More people around the world have smartphones than ever before. As a society we have come to depend…
Executive Viewpoints July 5Would you trade your personal data for a more customized retail shopping experience? More and more consumers are…
Executive Viewpoints July 5You’ve likely heard all of the talk about Brexit — the vote that was held on June 23…
Executive Viewpoints June 28The development of new software and devices continues to expand the broad measure of consumer reach. And what…
Executive Viewpoints June 28There have been countless debates about the demise of the mobile Web at the hands of mobile apps.…
Executive Viewpoints June 28Going back just a few years, the hype over third-party data was in full swing. Back then, third-party…
Executive Viewpoints June 28Costco has its private-label Kirkland brand. Nordstrom has Caslon. And Kohl’s has Sonoma as its billion-dollar in-house brand.…
Executive Viewpoints June 21Generally speaking, retailers have three primary objectives in mind when it comes to new technology deployment. The first…
Executive Viewpoints June 21