Why The Demise Of The Home Bookcase Should Matter To Marketers
You learn a lot about people by what’s on their home bookcases. Books read, music listened to, photos…
Executive Viewpoints June 21
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Referral Marketing’s Golden Rules
For many marketers, referral marketing (not to be confused with advocate marketing) is an afterthought not worth doing…
Executive Viewpoints June 21
Digital Passport: Linking In-Store And E-Commerce
A passport is an incredible thing when you think about it. It’s your own universally recognized key that…
Executive Viewpoints June 14
Three Reasons The Video Camera Is The Most Important Tool For Small Businesses
Did you know that businesses are four times more likely to be burglarized than homes? Often, would-be burglars…
Executive Viewpoints June 14
Don’t Assume — Millennials May Surprise You!
Retail marketers, take note; this is a pivotal time. B2B or B2C, there is an audience challenge everyone…
Executive Viewpoints June 14
The Naked Truth: Retailers Have No Idea Which Recommendation Approach Will Work
Online product recommendation has been around for several years, and nearly every retailer is employing some kind of…
Executive Viewpoints June 7
Small Solutions Can Mean Big Business For Retail
The bigger the business, the bigger the security system, right? Wrong. There’s been a long-standing misconception that large-scale…
Executive Viewpoints June 7
How To Better Understand The Bot Ecosystem
Bots get a bad rap. They’re paralyzing web sites, scraping unique content, and taking over the Internet, right?…
Executive Viewpoints May 31
5 Steps To Secure Customer Loyalty Today
Thanks to powerful mobile devices, the whole world is a consumer’s marketplace. It’s easy to compare features and prices, read…
Executive Viewpoints May 31Featured
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