Your Secret Weapon Against Online Fraud: Data
When you’re in a store, there are plenty of signs that shoppers might be trying to rip you…
Executive Viewpoints May 9
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Holiday Preview: Five Keys For Successful Omnichannel Retail
Last holiday season, my friend found herself in a bit of a gift-giving fiasco. A present her brother…
Executive Viewpoints May 3
Analyze This: 6 Ways Retailers Put Artificial Intelligence To Work
When a shopper walks into a retail store or visits a retailer’s website, data science isn’t likely top-of-mind.…
Executive Viewpoints May 3
5 Ways To Use Context To Drive Personalization
In the increasingly competitive retail e-Commerce battlefield, shoppers are truly demanding a more personalized experience and retailers are…
Executive Viewpoints May 3
A Shifting Retail Landscape: A Closer Look At Sports Authority
With Sports Authority adding itself to the list of distressed retailers joining the order of bankruptcy, it is…
Executive Viewpoints May 3
The Retail Tech And Talent Growth Crunch
Finding the right talent is currently one of the growth retail market’s biggest challenges. Once you’re over the…
Executive Viewpoints April 26
5 Brand Activation Tips For Retailers To Cross The Digital-Experiential Divide
In order to drive consumer actions in the moment, it is essential that brands pay attention to where…
Executive Viewpoints April 26
10 Best Practices To Build A Successful Marketplace
Recently, Best Buy USA abruptly announced that it was closing its marketplace after five years of operation. This…
Executive Viewpoints April 26
Multi-Screening: Increase Your Impact Through Social Media
As a marketer who utilizes multiple channels both online and offline, tracking the impact and effectiveness of campaigns…
Executive Viewpoints April 19Featured
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