Sometimes You Just Need a Little “Push”
Marketers and retailers are under nearly constant pressure to cut through the noise of every other retailer trying…
Executive Viewpoints April 19
Latest In: Executive ViewPoints
Why Cash-Back Rewards Aren’t Just For Credit Card Companies Anymore
Loyalty programs are gaining steam as retailers of all sizes look to attract new customers and build relationships…
Executive Viewpoints April 19
Cutting Through The Clutter With LED Digital Signage
Today’s world is truly a digital world, and with the onslaught of social media, online purchasing and mobile…
Executive Viewpoints April 12
How To Add Simplified Revenue Opportunities During Checkout
How simple is your checkout process for customers? Is it an arduous task for shoppers, or perhaps the…
Executive Viewpoints April 12
How IoT And Big Data Unite To Make Customer Service Smarter
We’ve all seen the commercials highlighting how the Internet of Things (IOT) has already changed the way we…
Executive Viewpoints April 12
Three Ways To Use CRM Data To Drive Media Effectiveness
Programmatic media spending grew more than 29% last year and social media grew more than 50%, according to…
Executive Viewpoints April 5
Localization Advice For Global Retailers
Ambitious U.S. and European retailers can no longer rely on domestic sales to fuel the high levels of…
Executive Viewpoints April 5
Long-Term Measurement In Personalized Marketing
It’s no secret that a well-designed direct marketing program can generate significant value for a mass market retailer.…
Executive Viewpoints April 5
10 Ways Retailers Can Out-Amazon Amazon
When people are asked to identify the undisputed king of online retail, one name quickly springs to mind: Amazon.…
Executive Viewpoints March 29Featured
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