Multicultural Touch Points: A Lesson In Understanding, Communication And Data Science
As retail marketers, we tend to think about touch points in terms of hitting the right audience at…
Executive Viewpoints March 29
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How Mobile Is Reshaping the Entire Shopping Experience
A data explosion has already been reshaping the retail industry as companies bring together point-of-sale data, web site…
Executive Viewpoints March 29
Making Technology Human: How Retailers Are Bringing The In-Store Experience Online
With personalized offers, seamless UX design and quick checkout, e-Commerce has become a fast favorite of many U.S.…
Executive Viewpoints March 22
Making The Case For ‘Mobile First’: Five Benefits For Retailers
The ‘Wild West’ holiday season of 2015, where we saw the old playbooks thrown out in place of…
Executive Viewpoints March 22
How To Build Consumer Trust In A ‘Digital Wild West’
In our data-driven and technology focused world, consumers’ digital footprints are becoming increasingly larger, with a growing trail…
Executive Viewpoints March 22
The Future Is Now: The Power Of In-Store Fulfillment
Industry analysts have predicted that the next phase of transformation for retail will entail business processes and IT…
Executive Viewpoints March 15
Bridging The Physical And Digital Shopping Gap With ‘Mobile-First’ Strategies
Tremendous advancements in Internet connectivity, web technology and shopper analytics have completely redefined the retail landscape over the…
Executive Viewpoints March 15
Embracing The Mobile-Enabled Workforce
Today, there are more active mobile devices than there are humans. The current world population is just over…
Executive Viewpoints March 15
How Do You Define Personalization Today? Retailers Sound Off
Definitions evolve over time. “Backlog,” for example, used to reference the biggest log in a fire during colonial…
Executive Viewpoints March 8Featured
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