How Prepaid Commerce Helps Retailers Kick The Couponing And Discounting Habit
Retailers are constantly being tasked with creating new ways to acquire new customers, drive sales, engage with shoppers…
Executive Viewpoints March 8
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Three Psychological Principles Behind Customer Referrals
Most marketers think that referral programs are a matter of economics and incentives — get it right,…
Executive Viewpoints March 8
Four Steps Retailers Can Take To Mitigate Bad Online Reviews
Social media has forever changed the way we interact with one another, as well as the way retailers…
Executive Viewpoints March 8
Peak Customer Experiences Begin With A Great Data Strategy
The renowned psychologist Abraham Maslow introduced the term “peak experience” — which refers to a self-actualized state of…
Executive Viewpoints March 1
2016 To Usher In The Cognitive Commerce Era
The 2015 holiday shopping season served as a litmus test for retailers, underscoring the need to deliver seamless…
Executive Viewpoints March 1
Consumer Privacy Thwarts The Short-Lived Rise Of Mobile Location Analytics
Retailers excited about using Mobile Location Analytics (MLA) to transform their businesses may want to rethink their strategies.…
Executive Viewpoints March 1
Getting It Right When Hiring Temporary Workers For Inventory Season
Retailers made a decent showing in the 2015 holiday season, with U.S. sales totaling approximately $625 billion. Now…
Executive Viewpoints February 23
Getting Inside The Mind Of The Customer
When you understand the way your customers think, you can better understand the way they shop. From knowing…
Executive Viewpoints February 22
How To Keep The Spark Alive In A Retail Gift Card Program
They say absence makes the heart grow fonder. With gift cards, however, “out of sight, out of mind”…
Executive Viewpoints February 22Featured
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