Latest In: Executive ViewPoints

Business Intelligence Executive ViewPoints

Integrating Business Intelligence Is Crucial

Retail organizations by nature are in a very competitive industry. Not only do they have to compete against…

Executive Viewpoints February 16
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Personalizing The Retail Customer Experience With A Graph

Providing real-time product and service recommendations has become a “must-do” for online retailers. But the secret ingredient is…

Executive Viewpoints February 16
big data customer segmentation Executive ViewPoints informatica iot

Data Revolution In Retail Driven By IoT, Big Data And Customer Segmentation

I had the pleasure of attending the National Retail Federation big show, NRF16, as well as the show…

Executive Viewpoints February 16
Amazon channels Executive ViewPoints online retailers shopify sitecore stripe relay

How Can Online Retailers Survive In The Age Of Amazon?

Online retailers have been trying to keep up with Amazon so they don’t become defunct — even grocery…

Executive Viewpoints February 9
A/B testing content contextual marketing Executive ViewPoints justin foster Liveclicker

Real-Time Contextual Marketing: Five Best Practices To Drive Retailer Success

Real-time contextual marketing — people are talking about it, but how can retailers leverage real-time content to be…

Executive Viewpoints February 8
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KTC: The Secret Ingredient Of Starbucks’ Mobile Pay App Success

If there were an Academy Awards category forwinners in digital payments, Starbucks would definitely have an Oscar for…

Executive Viewpoints February 8
Celerant Technology customer satisfaction Executive ViewPoints fraud Ian Goldman omnichannel returns

Managing Returns In A Complex Omnichannel Environment

Omnichannel has been a hot topic for the past few years in retail. That begs the question: When…

Executive Viewpoints February 2
Bronto ecommerce email marketing Executive ViewPoints geolocation social

Resolved: I Will Stop Sending The Same Email To Everyone In 2016

We’ve all been hearing for years that we need to stop batching and blasting our emails. Yet, we…

Executive Viewpoints February 2
big data Executive ViewPoints partners pos ShopKeep SMBs

Big Data Goes Small (Business)

Corporate behemoths are no strangers to big data. Big box retailers like Walmart have been leaning on detailed…

Executive Viewpoints February 2
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