Personally Perfect: How Individualized Value Explodes The World Of Retail Potential
Customer delight is often conveniently defined as a great purchase experience. There’s no debating that a great experience…
Executive Viewpoints December 8
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Creating That Magic Moment Through Customer Experience
Do you feel special when a company where you’ve just shopped sends you a personalized email, thanking you…
Executive Viewpoints December 8
Facebook Timeline Sweepstakes: Easy Ways to Increase Followers and Engagement for Your Brand
As a retailer, you’ve probably read or heard enough about social media to have launched a Facebook page.…
Executive Viewpoints December 1
Bridging The Brick-And-Mortar/Digital Commerce Divide
During the past five years, we’ve seen countless headlines predicting brick-and-mortar retail stores will quickly become nonexistent in…
Executive Viewpoints December 1
Elevating Business Intelligence For Smarter Spending
In its original state, Business Intelligence (BI) existed as a “reporting function” that delivered summaries of historical operational…
Executive Viewpoints November 24
Formulating the Distribution Center Of The Future
Over the past 10 years, e-Commerce has become increasingly prominent. Major online players such as Amazon have been…
Executive Viewpoints November 24
How To Reward Engagement: Practical Tactical Options
There’s a lot of buzz among loyalty marketers about recognizing the value of a customer’s engagement with the…
Executive Viewpoints November 17
Is Your Company Truly Agile? Think Again
Agility will soon become the watchword of brands with products sold at brick-and-mortar retailers. In the same way…
Executive Viewpoints November 16
Six Tips For Omnichannel Success
Whether you call it omnichannel or multi-channel retailing, today’s retailers recognize the need to offer a fully integrated…
Executive Viewpoints November 12Featured
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