Drive Sales The Data Way
Historical sales and pricing information. Remember when “knowing your customer” was limited to these two metrics? We had…
Executive Viewpoints September 14
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Secrets To Building Successful Mobile In-Store Experiences
Do you have a mobile in-store experience strategy? Many articles and studies tell us mobile is the greatest…
Executive Viewpoints September 1
Analytics That Make A Difference: Data Shows Increased Conversion Rates For Staffed Fitting Rooms
It’s a constant struggle for retailers to protect margins. If it’s not global macro-economic concerns, it’s unseasonable weather,…
Executive Viewpoints September 1
Why Intelligent Alerting Beats Predictive Analytics
A news headline from June 2015 reads: “Why investors can’t stop investing in predictive analytics.” This makes me…
Executive Viewpoints August 25
Google’s ‘Mobilegeddon’ Forces Emphasis On Site Design And Performance
The recent buzz surrounding “Mobilegeddon” (or in less dramatic terms, Google’s adjustment of its mobile search algorithm to…
Executive Viewpoints August 25
E-Commerce Economics: Why Up-And-Coming Online Brands Are Going SaaS
I know, the holidays seem so far off, but trust me: They are approaching full speed. For e-Commerce…
Executive Viewpoints August 18
Improving The Customer Experience And The Bottom Line In The Store Of The Future
How well do you know and communicate with your customers? Are you ready to harness technology to treat…
Executive Viewpoints August 18
5 Marketing Realities To Maximize Customer Lifetime Value
In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated…
Executive Viewpoints August 12
Content Gone Wild: Digital Rights Management Best Practices For Retailers
The massive collection of content, digital images and video that companies collect over time has become about as…
Executive Viewpoints August 10Featured
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