Marketing To Millennials: Understanding The Digital Demographic
Does this sound familiar? You decide to ramp up your social marketing efforts to get your brand in…
Executive Viewpoints June 23
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A Retailer’s Guide To Customer Surveys
The famous comedian Gallagher entertains audiences with what he calls seeing things through “new eyes.” He proudly claims…
Executive Viewpoints June 15
5 Steps To Being EMV-Ready
The EMV (that’s EuroPay, MasterCard and Visa) liability shift date is fast approaching. Effective October 1, 2015, merchants…
Executive Viewpoints June 15
Predictability And Fairness In Scheduling: The Foundation Of Employee Engagement In Retail
For retailers, the value of floor staff extends beyond their ability to perform job duties: Floor associates can…
Executive Viewpoints June 8
Location-Based Mobile Upselling Is Finally Becoming Effective
One of the recent hot topics in mobile technology is indoor location — enabling customers to use their…
Executive Viewpoints June 8
Four Ways To Turn Every Customer Into A Brand Advocate
As more small businesses enter such a saturated market, it becomes more and more of a challenge to…
Executive Viewpoints June 2
Make Love Not War: Turning Angry Customers Into Your Biggest Asset
It’s tough times at the home of the Big Mac. Last year was one of McDonald’s worst, and…
Executive Viewpoints June 2
Engaging Ethical Muscles Through Training
There’s a saying in the retail industry that goes like this: “Our goal is to keep our honest…
Executive Viewpoints May 26
RFID And The Strengthening Retailer-Manufacturer Relationship
In the retail industry today, retailers and their trading partners are struggling to deliver an omnichannel strategy that…
Executive Viewpoints May 26Featured
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