Transforming Online Retail: Conquering The Abandoned Shopping Cart Armageddon
Although hard to measure, estimates on the value of merchandise abandoned in online carts range from $18 billion…
Executive Viewpoints May 26
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Get People Back In The Store Now: Old Solutions For The New Age Of Shopping
The success of e-Commerce giants has made underperforming brick-and-mortar retailers believe that the answer to all their problems…
Executive Viewpoints May 19
Data Drive Your Decision-Making Based On What Your Customers Are ‘Telling’ You
According to the Harvard Business Review, big box stores like Walmart are honing their skills when it comes…
Executive Viewpoints May 18
Are You Always Up To Sell? The Importance Of Resilient Retail Internet Connectivity
The retail industry has seen a slew of advances since the arrival of the Internet, yielding valuable innovations…
Executive Viewpoints May 18
Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need
Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across…
Executive Viewpoints May 13
Building Brand Loyalty Through Emotional Connections
It would be nice to think that people make all of their buying decisions based on considerations like…
Executive Viewpoints May 12
Leverage New Retail Technologies To Enhance The Omnichannel Experience
A retail transformation is underway, and it is being driven by technology. Technology providers are producing solutions to…
Executive Viewpoints May 11
Why TV Should Be ‘Up Front’ And Center For Retailers (Pun Intended!)
Spring is here and so is the Upfront. So TV is on everyone’s mind whether you participate in…
Executive Viewpoints May 11
4 Things You Can Learn From Customer Complaints: Employee Edition
People are not easily pleased. If you’ve worked in retail for more than an hour, you’ve figured that…
Executive Viewpoints May 5Featured
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