5 Persona-Based Segments To Fuel Your E-Commerce Personalization And Optimization Plan
Uncovering patterns and trends in behavior is a key step for marketers who are analyzing, optimizing or personalizing…
Executive Viewpoints May 5
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Apple Watch Skeptics Are Wrong. Here’s Why The Apple Watch Is A Game Changer For Business
Although most pundits don’t see it yet, the Apple Watch will deeply disrupt the way people behave and…
Executive Viewpoints April 27
Prioritizing Relevancy As A Competitive Differentiator
Retail is tough. Even with the slew of recent, optimistic headlines regarding increased consumer confidence and greater discretionary…
Executive Viewpoints April 27
Retail Planning 101: Go With The (Cash) Flow
Retail is a cash flow business. Buy merchandise on one side, sell it at a profit on the…
Executive Viewpoints April 27
Navigating Omnichannel The Right Way
Retail IT spending is expected to surpass $190 billion in 2015, driven by trends such as omnichannel integration.…
Executive Viewpoints April 21
How Retailers Can Effectively Create An Omnichannel Loyalty Plan
When it comes to cultivating customer loyalty, every business leader ideally wants as many seeds as possible. Omnichannel…
Executive Viewpoints April 20
Leading The Charge: How To Stay Relevant In The Evolving Digital World
Retailers don’t need to be told that they exist in an ultra fast-paced, quickly evolving, and insanely competitive…
Executive Viewpoints April 13
Five Ways To Use Product Intelligence To Win Customers
Let’s face it: Competition in commerce is getting fiercer every day. Whether it’s the big online sites that…
Executive Viewpoints April 6
Using Mobile In Store To Pull The Consumer Through The Buy Cycle
As many as 75% of consumers are using their mobile devices while in store, according to a recent…
Executive Viewpoints April 6Featured
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