Retail In 2015: It’s Payback Time For Apps
In 2014, retailers really embraced mobile apps. TechCrunch recently reported that unique app sessions in the shopping and…
Executive Viewpoints March 30
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Cultivating Loyalty In The Digital Age
Industry data shows that three in five Americans (59%) would try a new brand or company for a…
Executive Viewpoints March 30
The New Rules Of Engagement: How Location-Based Technology Builds Customer Loyalty
Retailers increasingly recognize that to stay competitive and provide a new, more personalized shopping experience for customers, they…
Executive Viewpoints March 24
Not Just For Shoppers: How Mobile Helps Store Associates
Have you ever worked as a retail store associate? If so, how long did it take you to…
Executive Viewpoints March 23
Smart Investments In 2015
As retailers map out their spending strategy for the rest of 2015, a big question is: What have…
Executive Viewpoints March 16
Your Customers Are Carrying More Than Plastic And Cash In Their Wallets
When Cloud99 Vapes co-owner Robert Testagrossa heard his point-of-sale system started accepting bitcoin, he set it up right…
Executive Viewpoints March 16
E-Commerce Marketing And Real-Time Analytics: Strategies For Success
How important is it for e-Commerce businesses to capture marketing analytics in real time? What does “real time”…
Executive Viewpoints March 9
Putting The Customer At The Center Of Your Global E-Commerce Strategy
Every day it seems another major retailer announces plans to dip its toes in international waters and expand…
Executive Viewpoints March 9
What Cost-Per-Hour Means For Retail Marketing Spend
Just a few months ago, the traditional ad model was served a shakeup when the Financial Times announced…
Executive Viewpoints March 3Featured
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