E-Commerce Sales: We Can Do Better Than 9%
Each year, online sales take a bigger slice of the “total retail sales” pie. In 2014, analyst firm Forrester…
Executive Viewpoints December 15
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Will Big Data Kill Creative?
The Internet was invented the same year we landed on the moon, at the close of a very…
Executive Viewpoints December 9
The Data Cycle: The Role Of Analytics In Cross-Channel Campaigns
As the digital landscape continues to expand, retail brands are presented with more opportunities than ever to interact…
Executive Viewpoints December 8
Predictive Modeling Brings Holiday Cheer To Retailers
Black Friday — the Super Bowl of the retail industry — has come and gone, but holiday shopping…
Executive Viewpoints December 1
Top 5 Mistakes Brick-And-Mortar Retailers Make That Hurt Their Business
By now, most retailers know that an increasing number of shoppers are buying online. Does this mean that…
Executive Viewpoints November 25
Think Festive Web Sites Will Attract Shoppers This Holiday Season? Think Again
During the holiday season, it can be tempting to create flashy designs and creative displays to attract shoppers…
Executive Viewpoints November 24
How-To For Retailers: Maximizing Facebook Engagement With Images
Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As…
Executive Viewpoints November 18
Drive Personalized Engagement With Mobile Clienteling
Connected consumers want shopping experiences that are fast, efficient and relevant to their needs. Mobile clienteling lets retailers…
Executive Viewpoints November 13
Hiring Hourly-Wage Workers: The System That’s Costing You $1 Billion
With 75 million workers, the hourly-wage jobs market is a key pillar of the U.S. workforce. The retail…
Executive Viewpoints November 11Featured
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