How MDM Helps Retailers Protect the Bottom Line
It’s a sunny Saturday morning, a perfect day for running some quick errands. First stop — the farmers…
Executive Viewpoints October 11
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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season
‘Tis (almost) the season! Retail and etail spend massively on measurable digital advertising. This is true all year…
Executive Viewpoints October 10
Why the C-Suite Is Betting on Digital Commerce for Growth
Fueled by consumer behavior shifts during the pandemic, we continue to see increased importance placed on digital commerce…
Executive Viewpoints October 7
Why Data Will Drive the Future of Inventory Management
While COVID-19 slowed the world down to a standstill, it greatly accelerated the growth of online shopping. In…
Executive Viewpoints October 6
7 Optimization Areas That Will Maximize Your Video Content’s Discoverability
It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with…
Executive Viewpoints October 5
Beating Cookie Addiction with a Healthier Attribution Diet
Unless you are the beloved Cookie Monster from Sesame Street, we all know that bingeing on cookies is…
Executive Viewpoints October 4
Resilience Training: Small Business Innovation During a Recession
Small business owners already have a lot on their plate. There’s always too much to do in too…
Executive Viewpoints October 3
Is Your Email Marketing Software The Right One? 5-Point Assessment Guide
According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is…
Executive Viewpoints September 30
4 Steps Retailers Can Take to Market Themselves in a Recession
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in…
Executive Viewpoints September 29Featured
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