How Retailers can Overcome the Challenges Faced on the Path to Sustainability
There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report…
Executive Viewpoints September 28
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Why is Apple Jumping on the BNPL Train During Turbulent Times?
Since the beginning of the pandemic, interest in buy now, pay later (BNPL) services has grown rapidly. From…
Executive Viewpoints September 27
Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape
Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Though they’ve seen success,…
Executive Viewpoints September 26
Internal Warehouse vs. 3PL: How to Reach the Best Decision for Your Business
Keeping your warehouse operations in-house or outsourcing them to a third-party logistics (3PL) company? Each option has its…
Executive Viewpoints September 23
Is Localization the Key to Increased Sales?
The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut…
Executive Viewpoints September 22
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs.…
Executive Viewpoints September 21
Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing…
Executive Viewpoints September 20
Retail Reset: Dealing with a Tight Labor Market While Keeping Existing Frontliners Happy
A customer has a question but can’t find anyone to help. When they finally track someone down, the…
Executive Viewpoints September 19
Why DTC Brands Need to Add a Confidence Layer to Their Data Stack
The modern data stack is not dead, in spite of the many conversations going around the internet to…
Executive Viewpoints September 16Featured
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