How to Choose Email Software for Ecommerce
For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed,…
Executive Viewpoints August 19
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Retailers Go Digital to Improve Team EngagementÂ
Even as the pace of the economy slows, there remain, on average, two open positions for every job…
Executive Viewpoints August 18
8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth
It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the…
Executive Viewpoints August 17
Ecommerce Personalization in the Age of Consumer Data Privacy
Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of…
Executive Viewpoints August 16
Implementing a Digital Trust and Safety Strategy
Retailers are always looking for ways to deliver safe, frictionless experiences to engage and satisfy customers. But for…
Executive Viewpoints August 15
Why Consumer Brands Turn to UGC During Tough Economic Times
While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing…
Executive Viewpoints August 12
JCPenney Picks Walmart and Starbucks Vet as New CFO
JCPenney has appointed Stephanie Plaines as CFO, effective immediately. Plaines will lead all financial activities across the retailer,…
News August 11
Gift Card Lawsuits Can Be Avoided — Here’s How
Many brands launch gift card programs for all the right reasons: incremental sales, new customer acquisition, brand recognition…
Executive Viewpoints August 11
Can Retailers Escape Inflation?
Retailers are facing a dilemma. Record inflation is forcing unwanted price increases while eroding already frayed consumer loyalty,…
Executive Viewpoints August 10Featured
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